Viggle℠ is a loyalty program for television that gives people real rewards for checking into the television shows they’re watching. Available for Android and Apple devices, Viggle automatically identifies the television shows its users are watching and awards them points when they check-in. Viggle users can redeem their points in the app’s rewards catalogue for items such as movie tickets, music, gift cards or they can convert them into charitable donations.
Viggle users can also get points by interacting with what’s on the air. Viggle LIVE, for example, is a program of trivia, voting and poll that is in synch with what the viewer is watching on their television. MyGuy is a real-time fantasy sports game that recognizes the teams playing when the viewer checks into a game with Viggle. Put your best players in and change them up as you go. The better your player does in the game, the more Viggle points you win.
The company, Viggle Inc. (Symbol: VGGL), was founded by media entrepreneur Robert F.X. Sillerman who has pioneered a number of successful television, radio and live entertainment businesses. Sillerman created the company in June 2010 to develop businesses, products and services that encourage consumers to engage with different types of entertainment content such as TV, movies, games and music.
Originally named Function(x) Inc., the Company changed its corporate name to Viggle Inc., and its stock symbol to VGGL in June 2012.